Whatever your business may be, the way you tell your story online can make all the difference.
Since January 2021, I’ve been working with The Monica Carr Real Estate Group to help build the team brand with online video, primarily for YouTube and Instagram.
Below are just a few favorite videos from the hundreds that we have made together.
HGTV-Style Home Tours
In the Orange County real estate market, buyers will watch a video tour multiple times before even setting foot in the home. The number of prospective buyers who will come into your open house and tell you they already know the layout may surprise you. I’ve heard it a thousand times: “We watched your tour video before we got here!” In addition, by doing a walkthrough tour, you get a chance to show your face and build your online brand as well!
City Tour Videos
Realtors know that being seen as a local expert is as good as being the “online mayor” when it comes to building trust and earning referrals. That’s why local city tour videos are so powerful. You get a chance to show your expertise while providing fun educational content about the are your serve. Work with me to start becoming the online mayor of your town and watch as the buyer leads come pouring in!
Short-form educational content
Another way to earn trust and build your brand online is by creating short form educational content. With the rise of short form video on TikTok and Instagram, videos under 90 Seconds or so are worth their weight in gold online.
Social Proof
Maybe you are absolutely crushing it in your market share. Or maybe you have a listing strategy that always earns record sales prices for your sellers. Either way, you should be showing everyone how you do it. Give the average consumer a look into your precess so they know just how hard you are working to earn top dollar for your clients.
Client Testimonials
Perhaps the best form of social proof is a video testimonial from a client or customer. Together, we can create powerful, short and engaging testimonials from your favorite customers that you can use and re-use over and over again to prospect to new clients.